Lydia Higgins Head of Marketing

Lydia is our Head of Marketing, bringing over 12 years of experience in strategic marketing across sectors such as publishing, FMCG, and sustainability.

In her role, Lydia oversees the international marketing strategy for our learning and development, technology, and consultancy services. A member of the Chartered Institute of Marketing, she excels in developing and executing strategies that drive business growth and advance sustainable practices. Her previous experience includes leading marketing initiatives for Monster Energy across 26 markets and managing global artist campaigns at Ticketmaster to enhance ROI and engagement.

Lydia’s love for travel recently took her to South Korea and Japan to experience the cherry blossom season. She’s also a live music enthusiast, having attended over 100 gigs and festivals, with a recent highlight being Taylor Swift’s Eras Tour at Wembley.