Lydia Higgins Head of Marketing

With over 12 years of expertise in strategic marketing, Lydia leads our global marketing initiatives. Her career spans multiple sectors, including publishing, FMCG, and sustainability, where she has consistently delivered results through innovative and sustainable marketing strategies.

A Chartered Institute of Marketing member, Lydia excels in driving business growth and customer engagement. Notably, she led Monster Energy’s marketing across 26 international markets and spearheaded global artist campaigns at Ticketmaster, significantly boosting both ROI and fan engagement.

Beyond the office, Lydia’s passion for travel recently took her to Japan and South Korea during cherry blossom season. She’s also a live music enthusiast, having attended over 100 concerts and festivals, with Taylor Swift’s Eras Tour at Wembley being a a standout recent highlight.