Growth Marketing Manager

We are seeking an experienced and versatile Growth Marketing Manager to lead and execute data-driven strategies focused on customer acquisition, retention, and revenue growth across multiple digital channels. This role offers a unique opportunity to drive impactful change within a purpose-driven organisation, working closely with senior leadership and cross-functional teams.

You will balance high-level strategic planning with hands-on execution, leveraging advanced marketing technologies, optimising customer journeys, and leading growth initiatives. If you’re looking to take ownership of comprehensive growth marketing campaigns in a dynamic, supportive, and collaborative environment, this is the perfect opportunity to advance your career.

At Action Sustainability, we drive lasting change in sustainability through innovative technology, expert advisory, and award-winning learning solutions. We partner with leading organisations, including the NHS and Houses of Parliament, to create measurable impact across industries. As the delivery team behind the Supply Chain Sustainability School, we lead global collaboration to accelerate sustainability.

The Marketing department plays a vital role in our success, providing the tools, strategies, and expertise that drive growth and engagement. As a key member of the team, you will uncover new opportunities and strengthen connections with our members and clients, helping propel our mission forward. Reporting to the Head of Marketing, you will collaborate with teams across the business and internationally to deliver impactful results.

Strategic Leadership

• Lead and execute advanced growth strategies that drive customer acquisition, retention, and revenue at scale, balancing both high-level strategy and hands-on execution.
• Collaborate with senior leadership to align marketing initiatives with broader business objectives, ensuring measurable impact and ongoing optimisation.
• Act as a trusted advisor on market trends, growth opportunities, and emerging strategies, influencing key business decisions.
• Establish long-term frameworks for growth, driving innovation, experimentation, and continuous improvement across all marketing channels.
• Manage relationships with external agencies, ensuring high-quality campaign execution, adherence to timelines, budgets, and measurable results.

Growth Strategy & Digital Marketing

• Develop, implement, and continuously optimise data-driven marketing strategies to meet ambitious business objectives.
• Manage and optimise digital marketing budgets to ensure maximum ROI while experimenting with new approaches and channels.
• Conduct market research and competitor analysis to identify trends and uncover new growth opportunities.
• Optimise conversion funnels and user experiences to increase customer acquisition and engagement.

Channel Management

• Content Marketing: Develop and implement content strategies across multiple platforms to engage audiences, support lead generation, and build brand awareness.
• Marketing Automation: Design and manage workflows, creating impactful email campaigns to nurture leads and increase acquisition.
• Paid Social Advertising: Develop paid campaigns, including ad creatives and lead magnets, and optimise through A/B testing.
• SEO: Drive organic traffic by executing SEO strategies that improve visibility and rankings.
• PPC: Manage and optimise PPC campaigns on platforms like Google Ads and Bing.
• Referral Marketing: Develop and implement campaigns that turn clients into brand advocates.

 Lead Generation & Nurturing

• Develop and execute strategies to capture high-quality inbound leads through various channels, including SEO, paid ads, content marketing, and social media.
• Optimise lead capture processes and conversion funnels to increase the volume of qualified leads, working closely with the sales team to convert these leads into long-term customers.
• Implement lead scoring models to prioritise and segment leads for sales outreach, ensuring high-quality handoffs.
• Monitor and report on lead generation metrics (e.g. conversion rates, cost per lead) to drive continuous improvement.
• Conduct A/B testing to optimise lead capture forms, landing pages, and email campaigns for better conversion.

 Demand Generation

• Design and implement comprehensive demand generation campaigns that create awareness, educate prospects, and drive interest in products and services.
• Leverage content marketing, social media, webinars, email campaigns, and other channels to nurture prospects, build brand awareness, and support lead generation efforts.
• Create and maintain a strategic content calendar that supports both demand generation and lead generation objectives.
• Analyse demand generation metrics (e.g. website traffic, engagement, leads generated) to measure campaign effectiveness and adjust strategies in real-time.
• Collaborate with sales, consultancy, and product teams to align demand generation campaigns with customer needs, ensuring consistent messaging and lead quality.

Technology Management

• Oversee the rollout and continuous optimisation of marketing technologies to enhance productivity, customer experience, and campaign effectiveness.
• Ensure seamless integration and management of tools (e.g. Force24, Insightly, Calendly) to optimise lead nurturing and campaign workflows.
• Lead website redesigns and digital optimisation projects to improve user experience, conversion rates, and overall marketing performance.
• Manage relationships with external technology providers to ensure seamless tool implementation and ROI.

 Data & Compliance

• Manage customer data, ensuring full compliance with data privacy regulations (e.g. GDPR, CCPA).
• Use analytics and segmentation to deliver personalised campaigns, improve email deliverability, and optimise marketing performance.
• Use data analysis to inform decision-making and optimise marketing efforts across all channels.

Collaboration & Team Development

• Manage, mentor, and develop Marketing Executives, driving a high-performance team culture and ensuring the team is aligned with key growth objectives.
• Collaborate with cross-functional teams, including product, sales, and consultancy, to align marketing efforts with broader business goals and deliver consistent results.
• Facilitate marketing training sessions and share best practices across the company, supporting a culture of continuous learning and innovation.

Technical Skills:

• Lead & Demand Generation: Proven ability to create and manage campaigns that generate and nurture high-quality leads using SEO, PPC, content marketing, social media, and email.
• Content Strategy & Creation: Skilled in crafting and delivering impactful content strategies to support lead generation, demand creation, and brand awareness.
• Budget Management: Experienced in managing marketing budgets to achieve goals while maximising ROI.

Soft Skills:

• Strategic Thinking & Execution: Experienced in crafting and executing growth strategies focused on customer acquisition, retention, and revenue scaling.
• Data-Driven Decision Making: Skilled in analysing data to uncover trends, optimise strategies, and improve campaign effectiveness across channels, driving measurable ROI.
• Problem-Solving: A proactive problem-solver who thrives on overcoming challenges and streamlining processes for better outcomes.
• Clear Communication: Strong communicator with the ability to present insights and ideas effectively to senior leadership and teams.
• Empathy & Teamwork: Strong team player who values collaboration, listens actively, and builds positive working relationships.
• Creative Thinking: An innovative thinker who thrives on testing new ideas and approaches to improve marketing impact.

Behavioural Competencies:

• Leadership: Skilled in mentoring and inspiring teams, driving a high-performance and supportive culture.
• Agility: Quick to adapt to new trends, tools, and changes in a fast-paced environment.
• Cross-Functional Collaboration: Works effectively with teams across sales, product, and consultancy to ensure marketing aligns with business priorities.
• Project Management: Organised and detail-oriented, able to juggle multiple projects and meet deadlines without compromising quality.

• 7+ years in digital marketing with a focus on growth, customer acquisition, and retention.
• Bachelor’s degree (or equivalent) in Marketing, Business, or a related field.
• Knowledge across email marketing, SEO, PPC, social media, content marketing, and automation.
• Familiar with tools like Google Analytics, Hootsuite, Force24, and CRM platforms.
• Expertise in improving user experiences and conversion funnels.
• Well-versed in GDPR and data privacy, ensuring all activities comply with relevant regulations.
• Proven track record of successful campaigns across various digital channels.
• Experience managing and developing high-performing teams.
• Experience in managing budgets and achieving financial objectives.
• Demonstrated passion for sustainability and contributing to a purpose-driven mission.

Ready to make an impact? Apply now and join a team that’s driving growth with purpose and innovation.

Applications close at midnight on Thursday, 9th January 2025, with interviews scheduled between 13th and 24th January.