Last Updated 1 September 2024
Your privacy is important to us. At Action Sustainability, we are committed to protecting your personal data, whether you interact with us directly through our services or via our product, the Sustainability Tool. This privacy policy outlines how we collect, use, and protect your personal information across both our company and our product. Please read this policy carefully.
1. We promise to keep your details confidential, safe, and secure at all times.
2. We promise never to sell or release your data to any third parties.
3. We promise to ensure that any partner stakeholders we engage with will have entered into a non-disclosure agreement with Action Sustainability and will not share your data. We will also ensure that they are fully compliant with GDPR.
4. We promise that if you want to change your details or unsubscribe from our communications, you can do this at any time.
We collect information about you when you interact with Action Sustainability or use the Sustainability Tool, including when you:
• Register on the Sustainability Tool via sustainabilitytool.com or associated webpages
• Sign up for Action Sustainability-related activities or services
• Voluntarily complete surveys, provide feedback, or participate in events (for example, we offer events using service providers such as Eventbrite, Zoom, Microsoft Teams, GoToWebinar). We also use Eventbrite to administer certain marketing email communications relevant to events. Please note that in these instances the relevant third-party service provider’s privacy notice may apply in addition to this policy notice.
• Enquire about job opportunities with us and/or apply for jobs with us.
The information we collect includes:
• Personal Information: Such as your name, email address, company information, and other details provided directly by you.
• Sustainability Data: Information you enter into the Sustainability Tool, including sustainability metrics and contact details, which is used to assess and report on sustainability impacts.
•Website Data: Information collected via cookies and other tracking technologies when you visit our websites.
We use the information collected from you to:
• Provide and improve the Sustainability Tool and our services
• Communicate with you and send relevant content, updates, and event information
• Personalise your repeat visits to our websites
• Comply with legal obligations
• Ensure data security and manage our mailing lists
What are cookies?Cookies are small pieces of data, stored in text files, that are stored on your computer or other device when a website is loaded within your chosen browser. They are widely used to ‘remember’ you and your preferences, either for a single visit (through a ’session cookie’) or for multiple repeat visits (using a ‘persistent cookie’). They ensure a consistent and efficient experience for visitors, and perform essential functions such as allowing users to register and remain logged in. Cookies may be set by the site that you are visiting (known as ‘first party cookies’), or by other websites who serve up content on that site (‘third party cookies’).
How do we use cookies?
We use cookies and similar technologies to enhance your user experience, track visitor usage, and compile statistical reports on website activity. We do not share your information for marketing purposes with companies outside our organisation. You can control cookie settings through your browser, although this may affect the functionality of our websites.
What is CookieHub?
You may notice that our website utilises a third-party Cookie management tool called ‘Cookie Hub’. Cookie Hub is a mechanism for controlling user consent and the use of cookies on this website application.
We use CookieHub as a fully featured to ensure our websites are GDPR, LGPD, and CCPA compliant. Users visiting our websites will receive a pop-up when they first arrive, enabling them to ‘Accept All’ or ‘Reject All’ cookies (except for ‘Strictly Necessary Online Tracking Technologies,’ which are essential for the website to function and cannot be switched off in our systems). These cookies provide core functionality, and the website won’t function properly without them. CookieHub’s privacy policy is available here.
When (as the user) you consent to one of the optional cookie categories, CookieHub will place a cookie to remember that decision. The name of the cookie will be the name of the category specified within the CookieHub widget itself. That cookie will be removed when you (the user) revokes consent to that category.
What are Strictly Necessary Online Tracking Technologies?
These Strictly Necessary Online Tracking Technologies are necessary for the website to function and cannot be switched off in our systems. This is because some cookies are required to provide core functionality. The website won’t function properly without these cookies and they are enabled by default and cannot be disabled.
What are Legitimate Interest cookies?
Legitimate interest cookies are used to collect business data to help optimise our tools.
Force24 cookies & tracking Our organisation utilises Force24’s marketing automation platform. Force24 cookies are first-party cookies that are enabled at the point of cookie acceptance on our websites. The cookies we use include:
• F24_autoID: A temporary identifier on a local machine or phone browser that helps us track anonymous information to be later matched with F24_personID. If left anonymous, it will be deleted after 6 months.
• F24_personID: An ID generated per individual contact in the Force24 system to track behaviour and form submissions from outside sources. This is used for personalisation and segmentation decisions for further communications.
The information stored by Force24 cookies remains anonymous until:
• You visit our website via a link from an email or SMS message sent via the Force24 platform and accept cookies on the website.
• You complete a form containing your email address on our website or our Force24 landing pages.
These cookies will remain on your device for 10 years unless they are deleted.
How to change your Cookie preferences
The most popular web browsers typically provide additional tools to users for controlling or restricting cookies on their device.  To find out more about cookies, including how to see what cookies have been set, you can visit www.aboutcookies.org.
Find out how to manage cookies on popular browsers:
• Google Chrome
• Microsoft Edge
• Mozilla Firefox
• Microsoft Internet Explorer
• Opera
• Apple Safari 
To find information relating to other browsers, visit the browser developer’s website.
To opt out of being tracked by Google Analytics across all websites, visit https://tools.google.com/dlpage/gaoptout.
We use Google Analytics, a third-party service provided by Google, Inc., to collect standard internet log information and details of visitor behaviour patterns on our websites. This service helps us analyse how visitors use our sites, track site performance, and gather insights for improving our content and services. The information collected includes:
• IP Address: Google Analytics collects and processes IP addresses to determine the geographical location of users.
• Visitor Behaviour: Data on how users interact with our websites, including pages visited, time spent on the site, and navigation paths.
This information is processed in a way that does not identify individuals, and Google does not attempt to find out the identities of visitors. You can learn more about Google Analytics’ privacy practices by visiting Google’s Privacy & Terms.
We use a chatbot provided by Zoho to assist with support queries. The chatbot helps answer common questions and directs you to appropriate resources. Zoho is committed to GDPR compliance, and their privacy practices can be reviewed at Zoho Privacy Policy and Zoho GDPR Compliance
When you schedule meetings or use our contact forms that route through Calendly, your personal data such as name, email address, and any additional information provided in the form will be processed by Calendly. Calendly helps us manage appointments efficiently and is committed to GDPR compliance. For more details on how Calendly handles your data, please refer to their privacy policy.
We use Insightly to manage customer relationships, track interactions, and organize client information. The data you provide through Calendly or other means may be stored in Insightly to help us better manage our communications with you. Insightly is GDPR-compliant, and your data will be used solely for the purposes of enhancing our service delivery and communications. For more details on how Insightly handles your data, please refer to their privacy policy.
We use Eventbrite to host and manage our events. When you register for an event via Eventbrite, we collect personal information such as your name, email address, and any additional details you provide during the registration process. We also use Eventbrite to administer certain marketing email communications relevant to events. This data is used to manage your event participation and is routed through to our Force24 platform for further processing. The information collected may be used for event communication, personalisation, and future marketing efforts. Eventbrite is GDPR-compliant, and you can review their privacy policy for more details on how they handle your data.
If we intend to record an event, you will at a minimum be informed on the day of recording the session, normally verbally, prior to any recording taking place. You will be told of the purpose of the recording and what we intend to do with the recording.
We retain your data for as long as necessary to fulfill the purposes outlined in this privacy policy or to comply with legal obligations. Data retention periods are determined based on the type of data, the purpose for which it was collected, and legal or regulatory requirements.
Your data may be transferred to and processed in countries outside the UK or EU. We ensure that appropriate safeguards are in place to protect your data during such transfers, in accordance with applicable data protection laws
Our services are not intended for individuals under the age of 16. We do not knowingly collect personal data from children under 16. If we become aware that we have collected such data, we will take steps to delete it.
If you believe your data protection rights have been violated, you have the right to lodge a complaint with a supervisory authority. In the UK, this is the Information Commissioner’s Office (ICO), which can be contacted through their website at www.ico.org.uk.
We take your data security seriously and implement reasonable measures to protect your data from loss, theft, misuse, and unauthorised access. Your data is securely stored on Amazon Web Services servers in London, United Kingdom.
You have the right to request a copy of the information that we hold about you. You can view, amend, or delete your personal information by contacting us at info@actionsustainability.com. We strive to keep your information accurate and up to date and will correct any inaccuracies upon request.
Under the DPA, you have the following rights, which we will honour at all times:
• Rights related to automated decision making – we do not use automated decision-making platforms
• The right to be informed – this privacy policy outlines how and why we process your data
• The right of access – you may request a copy of all your personal data held by us at any time
• Right to rectification – if you believe any data we hold is incorrect you may request we update it
• Right to erasure – you have the right to request your information be removed from our systems at any time. We will fulfil this request as long as it does not conflict with legal or contractual requirements
• Right to restrict processing – you may limit what data of yours we process and how, at any time, as long as it does not conflict with legal or contractual requirements
• Right to data portability – we are obliged to make your information available in a legible format
• Right to object – at any time you may object to the processing of your data
We keep our privacy policy under regular review and will place any updates on this webpage. Where appropriate, we will notify you by email. This privacy policy was last updated on 1 September 2024.
If you have any questions about our privacy policy or the information we hold about you, please contact us:
• Email: info@actionsustainability.com
• Post: Action Sustainability, 2nd Floor Albert House, 256 – 260 Old Street, London, EC1V 9DD, United Kingdom.
For more details on data protection issues, including the online register of data controllers, please visit the Information Commissioner’s Office site at www.ico.org.uk.
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